Sisters Jules and Tracy own a popular neighborhood coffee shop but their ambitions went beyond breakfast and they set their sights on the space next door to their beloved cafe to open a new venture, a sandwich shoppe. The vibe is all things nostalgic so when you walk in you not only feel comfortable but transported. The decor is mix of vintage finds from all decades and there’s no shortage of memorabilia to eye while you wait for your order. With sandwich names likes Celine Dijon and Au Jus Shouldn’t Have, it’s definitely a place that takes it’s food seriously with a side of fun. The brand identity was influenced by 1950’s supermarket ads and deli counters. The brand colors were picked straight from their coffee shop but the colors reemphasized in order to give the sandwich shoppe it’s own flair.