Collateral|Packaging|Website

Patty’s Cheesecakes

Patty’s Cheesecakes makes the most delightful and delicious cheesecake desserts from scratch and has quickly become a local stable. With some previously established branding, we took those guidelines and ran with them to create an ever expanding line of collateral, promotional pieces, as well as an updated look and functionality to her website. Her growth has been accompanied by a need for a cohesive line of packaging that is flexible in sizing, quantity, and frequency. Working with those factors, we’ve create a line of labels for each of her products that meets her current needs along with establishing a foundation for expansion when the time comes….. Because we know it will!

Check out her delicious desserts (and website) here www.pattyscheesecakes.com

Patty’s Cheesecakes is renowned for crafting delightful, made-from-scratch cheesecake desserts that have quickly become a beloved local favorite. Building on her established branding, we expanded her visual identity to include a growing range of collateral and promotional materials, alongside a refreshed, user-friendly Squarespace website. As her business continues to thrive, we developed a cohesive line of packaging solutions designed to accommodate varying sizes, quantities, and frequencies.

DELIVERABLES

Squarespace Website
Package Design
Marketing Collateral
Merchandise Design

As Patty’s Cheesecakes expanded into grocery stores, we prioritized creating a labeling system that is flexible, efficient, and scalable. Bright, eye-catching flavor labels take center stage on the slice containers, ensuring her products stand out on the shelves.

Patty never skimps on her cheesecake, so a standard slice container just wasn’t going to cut it. She needed packaging as generous and as memorable as the product itself.

We created a custom injection-molded wedge container designed specifically for her signature slices. It stacks neatly, travels well, and features a secure locking rim for freshness. The finishing touch? Her logo placed along the outer edge for a subtle but elevated brand moment.