OffWhite is a St. Louis-based collective that began as an alternative wedding show and has grown into a vibrant hub for non-traditional couples and forward-thinking vendors. As their vision expanded, they needed a brand identity and digital presence that could reflect their creative edge, unify their offerings, and guide both couples and vendors through their evolving platform.

DELIVERABLES

Brand Identity
Squarespace Website

We developed a custom wordmark that subtly plays with letterforms—simple at first glance, but intentionally tweaked for impact. OffWhite’s core palette draws on black, white, and (of course) off-white, while bold accent colors inject personality and attitude into their visuals. We created sub-brand taglines for their three core offerings, keeping them consistent but visually distinct to maintain clarity without losing cohesion.

The Squarespace site was rebuilt to support OffWhite’s full range of services. From clean vendor directories to clear calls-to-action for couples and collaborators, the site is now an intuitive, resource-rich platform. It’s easy to navigate, mobile-friendly, and designed to highlight the spirit of celebration and community that OffWhite is all about.