Generous Helping

Generous Helping came to PDS when they were just starting out their brand new biz venture of helping busy people create a healthier, more balanced life through food, grocery lists, recipes, and more. With a life long love of cooking, Generous Helping wanted to incorporate favorite references of vintage cookbooks, 60’s and 70’s art influence, and the approachability of Julia Child into their brand. A serif typeface and the iconic teal and avocado scheme bring the classic vibe while clean logo art and a secondary sans serif typeface bring the modern edge. Rounding off the brand is a plethora of stylized food illustrations that bring even more personality and charm to any print or digital collateral.